Items where Author is "Kankam-Kwarteng, Collins"
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Article
Osei, Francis and Abakah, Anthony Harrison Ato Kwamena and Kankam-Kwarteng, Collins (2024) Impact of Celebrity Endorsements on Sales Performance: A Study of the Beverage Industry in Ghana. Journal of Business Management and Accounting (JBMA), 14 (2). pp. 277-305. ISSN 2231-9298 (e2636-9249)