Lim, Chee Chee and Ooi, Sue Chern and Chung, Muh Sha (2022) Should the Financial Planner Advise His Client to Buy the Life Insurance Policy? In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia.

Lim, Chee Chee and Tan, Suang Sin (2019) Demographic profiling of life insurance ownership in the northern regions of Malaysia. International Journal of Business and Society, 20 (3). pp. 1022-1035. ISSN 1511-6670

Lim, Chee Chee (2017) Z-Score Model in Predicting Corporate Financial Distress of PETONE. In: 2nd International Case Study Conference (ICSC 2017), 30th-31st October 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.

Tan, Suang Sin and Lim, Chee Chee (2017) A Preliminary study on the relationship between psychographic factors and the purchase of life insurance. International Journal of Management Studies (IJMS), 24 (1). pp. 1-22. ISSN 0127-8983

Tan, Suang Sin and Lim, Chee Chee (2017) A preliminary study on the relationship between psycho graphic factors and the purchase of life insurance. International Journal of Management Studies (IJMS), 21 (1). pp. 1-22. ISSN 0127-8983

Lim, Chee Chee (2015) Retirement fund, social security and family support: Their roles in personal financial planning. In: 2nd National Case Study Conference 2015, 6th- 8th October 2015, Kuching, Sarawak, Malaysia.

Lim, Chee Chee and Ahmad, Shahrul Nizam (2015) Group medical Takaful for Universiti Utara Malaysia (UUM) staff in 2011. Emerald Emerging Markets Case Studies, 5 (4). pp. 1-17. ISSN 2045-0621

Lim, Chee Chee (2014) A-Life Med regular or A-Life Critical Care: Which to purchase? In: International Case Study Conference (ICSC 2014), 18-19 August 2014, Putra World Trade Centre, Malaysia.

Lim, Chee Chee and Ahmad, Rodziah (2012) Evaluating insurance claim of a stolen generator set: Is First Takaful liable? Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Lim, Chee Chee (2012) Modelling the demand for life insurance in Malaysia. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Lim, Chee Chee (2003) Pengurusan risiko & insurans. Penerbit Universiti Utara Malaysia, Sintok. ISBN 9832479436

Lim, Chee Chee (2003) Pengurusan risiko & insurans. Penerbit Universiti Utara Malaysia, Sintok. ISBN 9832479436

Lim, Chee Chee (2000) The relationship of macroeconomic variables and lapsation of life insurance policies. In: Seminar Penyelidikan Universiti Utara Malaysia 2000, 6 Julai 2000, Pusat Konvensyen Universiti Utara Malaysia.