Items where Author is "Lim, Ying San"
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Lim, Ying San and Ng, Tuan Hock and Mohamad, Wan Normila and Lim, Cheng Ee (2022) Facebook Live-Streaming: How It Affect the Purchase Intention of Generation Y in Malaysia? Journal of Business Management and Accounting (JBMA), 12 (1). pp. 25-49. ISSN 2231-9298 (e2636-9249)