Article

Mabkhot, Hashed Ahmad and Shaari, Hasnizam and Md. Salleh, Salniza (2017) The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study. Jurnal Pengurusan, 50. pp. 71-82. ISSN 0127-2713

Mabkhot, Hashed Ahmad and Md Salleh, Salniza and Shaari, Hasnizam (2016) The antecedents of automobile brand loyalty: evidence from Malaysian. International Review of Management and Marketing, 6 (3). pp. 596-602. ISSN 2146-4405

Conference or Workshop Item

Alekam, Jamal Mohammed Esmail and Mohd Mokhtar, Sany Sanuri and Md Salleh, Salniza and Mabkhot, Hashed Ahmad and Shahardin, Nur’izzate Iwana and Rosli, Fatin Nabilah and Asmi, Nor Asniza and Jamian, Nur Hayati and Abdul Amzah, Nur Asyhana Tasneem (2017) Among the young generation, the antecedents and consequences of Intention and Satisfaction affects online banking adoption. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia....