Book Section

Nik Mat, Nik Kamariah and Marangkun, Weerawan (2010) Brand equity of handicraft SME in Thailand. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 178-188. ISBN 983-2078-36-4