Mat Daud, Suhaini and Abd Ghani, Noor Hasmini and Abdullah, Sahadah (2016) The effect of brand personality on brand equity for SMEs brand. Journal of Global Business and Social Entrepreneurship (GBSE), 3 (5). pp. 19-33. ISSN 2462-1714

Mat Daud, Suhaini and Abd Ghani, Noor Hasmini (2013) A review of branding benefits among small and medium sized enterprises (SMEs). In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.