Article

Mabkhot, Hashed Ahmed and Shaari, Hasnizam and Md Salleh, Salniza (2017) The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study. Jurnal Pengurusan, 50. pp. 1-18. ISSN 0127-2713

Alkhawaldeh, Abdelbaset M. and Md Salleh, Salniza and Halim, Fairol (2016) Linkages between political brand image, affective commitment and electors loyalty: the moderating influence of reference group. International Journal of Business and Commerce, 5 (4). pp. 18-36. ISSN 2225-2436

Mabkhot, Hashed Ahmad and Md Salleh, Salniza and Shaari, Hasnizam (2016) The antecedents of automobile brand loyalty: evidence from Malaysian. International Review of Management and Marketing, 6 (3). pp. 596-602. ISSN 2146-4405

Shaari, Hasnizam and Md Salleh, Salniza and Hussin, Zolkafli (2015) Employees brand citizenship behavior: Front-liner versus backstage employees' perspective. International Journal of Management Studies (IJMS), 22 (1). pp. 23-32. ISSN 0127-8983

Monograph

Shaari, Hasnizam and Ahmad, Norzieiriani and Md Salleh, Salniza and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Khamwon, Anon and Putatchote, Nitipon (2020) The Influence of Halal Marketing Strategies on Intention to Purchase Halal Product: A Comparative Study between Malaysia and Thailand. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Conference or Workshop Item

Shaari, Hasnizam and Md Salleh, Salniza and Perumal, Selvan and Zainol, Fakrul Anwar (2018) Beyond donors and giving: examining alumni citizenship behaviors for university success. In: UNSPECIFIED.

Alekam, Jamal Mohammed Esmail and Mohd Mokhtar, Sany Sanuri and Md Salleh, Salniza and Mabkhot, Hashed Ahmad and Shahardin, Nur’izzate Iwana and Rosli, Fatin Nabilah and Asmi, Nor Asniza and Jamian, Nur Hayati and Abdul Amzah, Nur Asyhana Tasneem (2017) Among the young generation, the antecedents and consequences of Intention and Satisfaction affects online banking adoption. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia....

Shaari, Hasnizam and Md Salleh, Salniza and Siddiqui, Benazir Ahmed (2017) Brand community: The right crowd for crowdfunding. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Murjan, Azmi Amat and Md Salleh, Salniza (2012) The influence of market orientation, brand equity on SMEs performances. In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia.

Al-Azzam, Abdel Fattah and Md Salleh, Salniza (2012) The direct effect of predictor variables on destination brand loyalty in Jordan. In: 3rd International Conference on Business and Economic Research (3rd ICBER 2012), 12-13 March 2012, Golden Flower Hotel, Bandung, Indonesia.

Abdullah, Zarifah and Ku Ismail, Ku Nor Izah and Mat Zin, Rosliza and Md Salleh, Salniza and Othman, Siti Norezam Managing solid waste:A case study of freshair. In: UNSPECIFIED.