Article

Mohammed, Abdulalem and Rashid, Basri (2018) A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry. Kasetsart Journal of Social Sciences, 39 (2). pp. 358-364. ISSN 24523151

Conference or Workshop Item

Mohammed, Abdulalem and Rashid, Basri and Tahir, Shahruddin (2017) Investigating the Mediating Effect of Customer Orientation Strategy on the Relationship between CRM Technology and Hotel Performance: The Case of Hotels in Malaysia. In: : 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia.

Mohammed, Abdulalem and Rashid, Basri and Tahir, Shaharuddin (2016) The influence in CRM dimensions on marketing capabilities in hotel industry. In: International Conference on Business, Accounting, Finance and Economics (BAFE 2016), 05 Oktober 2016, Universiti Tunku Abdul Rahman, Kampar Perak, Malaysia.