Book Section

Mohd Yusoff, Abd Razak and Jamaludin, Azhari (2010) Promoting entrepreneurship through franchising: Visiting the process to franchising a business and the process to purchase a franchise, and the factors contributing to the success and failure of franchise business. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 116-125. ISBN 983-2078-36-4