Items where Author is "Mohtar, Mozard"
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Omar Zaki, Hafizah and Kamarulzaman, Yusniza and Mohtar, Mozard (2019) Does Need for Cognition, Need for Affect and Perceived Humour Influence Consumers’ Brand Attitude? International Journal of Management Studies (IJMS), 26 (2). pp. 1-20. ISSN 2180-2467