Items where Author is "Mushi, Hellena Mohamedy"
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Article
Mushi, Hellena Mohamedy (2019) Determinants of Consumer Purchase Behaviour of Pirated Music CDs in Mainland Tanzania: A PLS SEM Approach. Global Business Management Review (GBMR), 11 (1). pp. 28-62. ISSN 2180-2416
Mushi, Hellena Mohamedy and Mohd Noor, Nor Azila (2017) Consumer Behaviour and Counterfeit Purchase in the Tanzanian Mainland. International Postgraduate Business Journal (IPBJ), 8 (1). pp. 49-64. ISSN 2180-2459
Mushi, Hellena Mohamedy and Mohd Noor, Nor Azila (2016) Consumer behavior and counterfeit purchase in the Tanzanian mainland. International Postgraduate Business Journal, 8 (1). pp. 49-64. ISSN 2180-2459