Items where Author is "Nair, Rakesh G"
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Conference or Workshop Item
Nair, Rakesh G and Sharma, Vinay (2024) SME Branding at the Bottom of the Pyramid: Lessons Learned from Applying Phenomenological Case Study in the Indian Himalayas. In: Proceedings of the 6th UUM International Qualitative Research Conference 2024, 1-3 October 2024, Online (Webinar), University Utara Malaysia.