Mohamad Noor, Nurdayana and Zolkepli, Izzal Asnira and Omar, Bahiyah (2023) It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour. Journal of Information and Communication Technology, 22 (1). pp. 97-125. ISSN 2180-3862

Omar, Bahiyah and Mustafa, Hasrina (2017) Experiencing the digital news: the multiple dimensions of users’ experience in news media use. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Omar, Bahiyah (2015) Learning from news: Is online better than print? In: 5th International Conference on Computing and Informatics (ICOCI) 2015, 11-13 August 2015, Istanbul, Turkey.

Omar, Bahiyah (2014) Immediacy gratification in online news consumption and its relations to surveillance, orientation and elaboration of news. Procedia - Social and Behavioral Sciences, 155. pp. 405-410. ISSN 1877-0428