Items where Author is "Omar Zaki, Hafizah"
Article
Omar Zaki, Hafizah and Rosli, Nadzirah (2024) A Bibliometric Citation Analysis on Green Marketing and Waste Management. International Journal of Management Studies (IJMS), 31 (1). pp. 235-268. ISSN 2232-1608
Rosli, Nadzirah and Omar Zaki, Hafizah (2023) A Bibliometric Review of Research on Gamification in Marketing: Reflections for Moving Forward. International Journal of Management Studies (IJMS), 30 (2). pp. 271-300. ISSN 2232-1608
Omar Zaki, Hafizah and Kamarulzaman, Yusniza and Mohtar, Mozard (2019) Does Need for Cognition, Need for Affect and Perceived Humour Influence Consumers’ Brand Attitude? International Journal of Management Studies (IJMS), 26 (2). pp. 1-20. ISSN 2180-2467