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Raza, Mohsin and Salleh, Salniza and Tariq, Beenish and Altayyar, Raed Saud and Shaari, Hasnizam (2020) Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior. Management Science Letters, 10. pp. 279-286. ISSN 19239335

Raza, Mohsin and Md. Salleh, Salniza and Shaari, Hasnizam (2019) Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan. International Journal on Economics, Finance and Sustainable Development, 1 (2). pp. 38-41. ISSN 2615-4021