Raza, Syed Hassan and Iftikhar, Moneeba and Mohamad, Bahtiar and Pembecioğlu, Nilüfer and Altaf, Mohsin (2020) Precautionary behavior toward dengue virus through public service advertisement: Mediation of the individual’s attention,iInformation surveillance, and elaboration. SAGE Open, 10 (2). pp. 1-15. ISSN 2158-2440

Rahimi, Nur Syuhada and Mohamad, Bahtiar and Alhaiou, Talhat and Raza, Syed Hassan (2019) Determinants of attitudes towards web advertising: an evidence from Malaysia. Jurnal The Messenger, 11 (1A). pp. 81-93. ISSN 2086-1559

Raza, Syed Hassan and Abu Bakar, Hassan and Mohamad, Bahtiar (2019) The effects of advertising appeals on consumers’ behavioural intention towards global brands: the mediating role attitude and the moderating role of uncertainty avoidance. Journal of Islamic Marketing, 11 (2). pp. 440-460. ISSN 1759-0833

Raza, Syed Hassan and Abu Bakar, Hassan and Mohamad, Bahtiar (2018) Advertising appeals and Malaysian culture norms. Journal of Asian Pacific Communication, 28 (1). pp. 61-82. ISSN 0957-6851

Raza, Syed Hassan and Abu Bakar, Hassan and Mohamad, Bahtiar (2017) Relationships between the advertising appeal and behavioral intention: the mediating role of the attitude towards advertising appeal. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.