Items where Author is "Salleh, Salniza"
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Raza, Mohsin and Salleh, Salniza and Tariq, Beenish and Altayyar, Raed Saud and Shaari, Hasnizam (2020) Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior. Management Science Letters, 10. pp. 279-286. ISSN 19239335