Items where Author is "Salniza, Md Salleh"
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Article
Shoaib, Muhammad and Salniza, Md Salleh and Yusr, Maha Mohammed (2019) The role of brand knowledge in explaining relationship between brand-centered communications and brand commitment: evidence from public banks Pakistan. Journal of Distribution Science, 17 (1). pp. 33-45. ISSN 1738-3110