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Items where Author is "Seduram, Linda"

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Article

Seduram, Linda and Perumal, Selvan and Shaari, Hasnizam (2016) Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales. International Academic Research Journal of Social Science, 2 (2). pp. 1-9. ISSN 2289-8441

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