Giri, Gajendra and Sharma, Vinay and Agrawal, Rajat (2024) Qualitative Reflexive Research for Bridging the Traditional Agricultural Practices with Contemporary Technological Upgradations in North-Western Himalayas. In: Proceedings of the 6th UUM International Qualitative Research Conference 2024 (QRC 2024), 1-3 October 2024, Online (Webinar), University Utara Malaysia.

Nair, Rakesh G and Sharma, Vinay (2024) SME Branding at the Bottom of the Pyramid: Lessons Learned from Applying Phenomenological Case Study in the Indian Himalayas. In: Proceedings of the 6th UUM International Qualitative Research Conference 2024, 1-3 October 2024, Online (Webinar), University Utara Malaysia.

K, Nandhakishore and Sharma, Vinay (2024) Understanding Brand Transference in Educational Institutions: A Reflexive Approach. In: Proceedings of the 6th UUM International Qualitative Research Conference 2024 (QRC 2024), 1-3 October 2024, Online (Webinar), University Utara Malaysia.