Sheikh, Adnan Ahmed and Shahzad, Arfan and Ku Ishaq, Awanis (2017) The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: marketing success. International and Multidisciplinary Journal of Social Sciences, 6 (2). pp. 178-214. ISSN 2014-3680

Sheikh, Adnan Ahmed and Shahzad, Arfan and Ku Ishak, Awanis (2017) The impact of market orientation, top management support, use of e-marketing and technological opportunism on the firm performance: a mediated-moderation and moderated-mediation analysis. Abasyn Journal of Social Sciences, 10 (2). pp. 212-234. ISSN 1998-152X