Items where Author is "Singam, Pravina Sen Kotai"
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Nik Abdullah, Nik Ab. Halim and Singam, Pravina Sen Kotai (2014) The impact of negative social media communication, boycott campaign and brand trust on Generation Y intention to purchase fast food products. Australian Journal of Basic and Applied Sciences, 8 (12). pp. 39-46. ISSN 1991-8178