Article

Puspanathan, Clarence Anthony and Kia, Khor Kheng and Subramaniam, Charles Ramendran SPR (2024) The Ability of a Brand Recall to Mediate Between Product Placement and Multi-Ethnic Moviegoer’s Consumer Purchase Intentions. International Journal of Management Studies (IJMS), 31 (1). pp. 299-334. ISSN 2232-1608