Somsakit, Nattapong and Funilkul, Suree and Supasitthimethee, Umaporn (2016) Importance factors influencing the Thai doctors in rural area to use public social media for work-related use: a case study of LINE application. In: Knowledge Management International Conference (KMICe) 2016, 29 – 30 August 2016, Chiang Mai, Thailand.