Lim, Chee Chee and Tan, Suang Sin (2019) Demographic profiling of life insurance ownership in the northern regions of Malaysia. International Journal of Business and Society, 20 (3). pp. 1022-1035. ISSN 1511-6670

Tan, Suang Sin and Lim, Chee Chee (2017) A Preliminary study on the relationship between psychographic factors and the purchase of life insurance. International Journal of Management Studies (IJMS), 24 (1). pp. 1-22. ISSN 0127-8983

Tan, Suang Sin and Lim, Chee Chee (2017) A preliminary study on the relationship between psycho graphic factors and the purchase of life insurance. International Journal of Management Studies (IJMS), 21 (1). pp. 1-22. ISSN 0127-8983