Conference or Workshop Item

Chan, S. Yeo and Kong, C. Leong and Lee, C. Tong and Su, Hang and Tang, Y and Abdul Ghani, Ahmad Bashawir and Subhan, Muhammad (2012) A comparative study on international marketing mix in China and India: The case of McDonald’s. In: International Congress on Interdisciplinary Business and Social Sciences 2012 (ICIBSOS), Dec 01, 2012, Jakarta, Indonesia. (Unpublished)