Items where Author is "Tong, Lee C."
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Chan, S. Yeu and Leong, Kong C. and Tong, Lee C. and Hang, Su and Tang, Y. and Abdul Ghani, Ahmad Bashawir and Subhan, Muhammad (2012) A comparative study on international marketing mix in China and India: The case of McDonald's. Procedia - Social and Behavioral Sciences, 65. pp. 1054-1059. ISSN 1877-0428