Items where Author is "Uy, Chin"
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Article
Fernandez, Ronald R. and Uy, Chin and Manalo, Ronaldo A. (2024) Exploring The Efficacy of Digital Meme Marketing Campaigns in Generating Leads Within the Generation Z Demographic. Journal of Computational Innovation and Analytics (JCIA), 3 (1). pp. 37-59. ISSN 2821-3408
Grimaldo, Jun R. and Uy, Chin and Manalo, Ronaldo A. (2023) Structural Equation Model on Determinants of Intention to Use E-Commerce. Journal of Computational Innovation and Analytics (JCIA), 2 (2). pp. 145-174. ISSN 2821-3408