Items where Author is "Yaacob, Yusman"
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Ting, Hiram and Chuah, Chin Wei and Chuah, Jacky and Memon, Mumtaz Ali and Yaacob, Yusman (2015) Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM. International Journal of Economics and Management, 9 (2). pp. 150-170. ISSN 1823 - 836X