Items where Author is "Zheng, Wang"
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Conference or Workshop Item
Zheng, Wang and Shanat, Musdi and Kanyan, Louis Ringah (2022) The Effect of Letter Case of Logotype on Consumers’ Perceptions of Luxury Fashion Brand. In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia.
Zheng, Wang and Kanyan, Louis Ringah and Shanat, Musdi (2022) The Effect of Serif and San Serif Typeface of Luxury Fashion Logotype on Chinese Consumers’ Brand Perception. In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia.