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Abdul Hamid, Norsiah and Ishak, Mohd Sobhi and Maharan, Nazialita Geynna (2015) Empowering citizen media through investigative journalism in Malaysia. Jurnal Komunikasi = Malaysian Journal of Communication, 31 (2). pp. 631-647. ISSN 2289-151X

Abdul Hamid, Norsiah and Ishak, Mohd Sobhi and Mohmad Yazam, Siti Syamsul Nurin (2015) Facebook, YouTube and Instagram: Exploring their effects on undergraduate students’ personality traits. The Journal of Social Media in Society, 4 (2). pp. 138-165. ISSN 2328-3599

Abdul Hamid, Norsiah and Ishak, Mohd Sobhi and Yusof, Norhafezah (2015) Measurement model of empowerment for women and girls using social media. e-BANGI: Journal of Social Sciences and Humanities, 1 (S). pp. 184-191. ISSN 1823-884x

Abdul Mutalib, Ariffin (2015) The needs for a ubiquitous collaborative communication system among the cancer community. Monograph Series Information Science . Universiti Utara Malaysia Press, Sintok. ISBN 978-967-0876-13-9

Abdul Mutalib, Ariffin and Ab Salam, Sobihatun Nur and Mahmuddin, Massudi and Ahmad, Mazida and Syed Yahya, Syarifah Nadia (2015) A concept of assertive courseware for hearing impaired learners. ARPN Journal of Engineering and Applied Sciences, 10 (2). pp. 728-739. ISSN 1819-6608

Abdul Mutalib, Ariffin and Ab Salam, Sobihatun Nur and Mahmuddin, Massudi and Ahmad, Mazida and Syed Yahya, Syarifah Nadia (2015) A concept of assistive courseware for hearing-impaired learners. ARPN Journal of Engineering and Applied Sciences, 10 (2). pp. 728-739. ISSN 1819-6608

Abdul Mutalib, Ariffin and Syed Yahya, Syarifah Nadia and Ab Salam, Sobihatun Nur and Ahmad, Mazida and Mahmuddin, Massudi (2015) Design of assistive video for hearing-impaired (AV4HI). In: 5th International Conference on Computing and Informatics (ICOCI) 2015, 11-13 August 2015, Istanbul, Turkey.

Abu Bakar, Juliana Aida and Chew, Shiaujing and Ooi, Wooisim and Pang, Chongmeng and Abdrahman, Hafizatul H. and Hussin, Hazarotul L. (2015) Development of virtual traditional house for interactive real-time navigation. Jurnal Teknologi, 75 (3). pp. 35-40. ISSN 0127-9696

Abu Bakar, Juliana Aida and Jahnkassim, Puteri Shireen and Mahmud, Murni (2015) Effects of interactive digital media on architectural heritage learning. Jurnal Teknologi, 78 (2-2). pp. 41-48. ISSN 0127-9696

Adamu, Fatimah and Habbal, Adib M. Monzer and Hassan, Suhaidi and Cottrell, R. Les and White, Bebo and Abdullahi, Ibrahim (2015) A survey on big data indexing strategies. In: 4th International Conference on Internet Applications, Protocols and Services (NETAPPS2015), 01-03 December 2015, Cyberjaya, Malaysia.

Adisa, Rasaq M. and Mohammed, Rosli and Ahmad, Mohd Khairie (2015) Newspaper framing of conflicts: Perceptions of ethnic group leaders on conflict behaviours in a multiethnic society. Jurnal Pengajian Media Malaysia, JPMM (Malaysian Journal of Media Studies, MJMS), 17 (1). pp. 29-44. ISSN 1511-2284

Adnan, Abdul Hamid (2015) A semiotics melodic analysis of P. Ramlee’s songs. International Quarterly Journal for Arts, 5 (16). pp. 77-85. ISSN 2320 – 6659

Ahmad, Ainal Akmar and Yahya, Maizatul Azura (2015) Buku cerita kanak-kanak: Satu bentuk komunikasi dan penyampaian maklumat kepada kanak-kanak. In: 2nd Asia and Oceania Regional IBBY Congress, 12 -15 May 2015, Putrajaya, Wilayah Persekutuan, Malaysia. (Unpublished)

Ahmad, Jasni and Jamaludin, Zulikha (2015) E-WayCool: Embedding IXD theory and representation concepts in teaching mathematics. ARPN Journal of Engineering and Applied Sciences, 10 (2). pp. 579-584. ISSN 1819-6608

Ahmad, Noor Azizah and Sayuti, Rusimah and Abd Manaf, Abdul Razak and Jamaluddin, Zakiyah and Md. Zain, Rajwani (2015) Pengalaman dan sumber maklumat berkait seks dalam kalangan penghuni institusi perlindungan dan pemulihan. In: USM International Conference on Social Sciences 2015 (USM-ICOSS2015), 27th – 28th August 2015, Rainbow Paradise Beach Resort, Penang.

Ahmad, Noorhasmaniza (2015) Utilizing Intelligent Resource Management System (IRMS) dashboard to automate business reporting task. In: 5th International Conference on Computing and Informatics (ICOCI) 2015, 11-13 August 2015, Istanbul, Turkey.

Ahmad, Siti Zulaiha and Abdul Mutalib, Ariffin (2015) Exploring computer assisted learning for low achieving children: A comparative analysis study. Jurnal Teknologi, 77 (29). pp. 1-7. ISSN 0127-9696

Ahmad, Siti Zulaiha and Abdul Mutalib, Ariffin (2015) Preliminary study: An investigation on learning assistance requirement among low achievers in primary schools. International Journal of Computer Applications, 114 (2). pp. 48-54. ISSN 0975-8887

Ahmad Marzuki, Najib and Mustaffa, Che Su and Mat Saad, Zarina (2015) Emotional intelligence: Its relations to communication and information technology skills. Asian Social Science, 11 (15). pp. 267-274. ISSN 1911-2017

Al Idrus, Said Iskandar and Syahputra, Hermawan and Firdaus, Muliawan (2015) Modification of species-based differential evolution for multimodal optimization. In: 2nd Innovation and Analytics Conference & Exhibition (IACE 2015), 29 September –1 October 2015, TH Hotel, Alor Setar, Kedah, Malaysia.

Al-Aidaroos, Ahmed Sheikh Abdullah and Abdul Mutalib, Ariffin (2015) Design of the usability measurement tool for multimodal mobile applications. Jurnal Teknologi, 77 (29). pp. 41-47. ISSN 0127-9696

Al-Aidaroos, Ahmed Sheikh Abdullah and Abdul Mutalib, Ariffin (2015) Personal digital Mutawwif: A multi-modal mobile Hajj assistance using the location based services. Jurnal Teknologi, 77 (29). pp. 15-20. ISSN 0127-9696

Aripin, Norizah and Ismail, Awan and Ishak, Mohd Sobhi and Abdul Rahman, Nik Adzrieman and Madon, Mot and Abdul Rahman, Mohd Nizho and Mustaffa, Mohd Faisal (2015) "Youtube" dan generasi muda Islam: Satu pendekatan kelompok fokus dalam kalangan pelajar universiti. In: International Conference on Media & Communication (MENTION2015), 5-6 October 2015, RHR Hotel @ UNITEN, Bangi.

Aripin, Norizah and Ismail, Awan and Yusof, Norhafezah and Ismail, Rizalawati (2015) Perception and expectation of journalism students in Malaysia universities. In: 2nd International Conference on Media and Society, 21st – 22nd April 2015, Kota Samarahan, Sarawak.

Aripin, Norizah and Ismail, Awan and Yusof, Norhafezah and Ismail, Rizalawati (2015) Shaping the journalism education studies in Malaysia: the effects from the study on ethnicity. Jurnal Komunikasi = Malaysian Journal of Communication, 31 (2). pp. 323-340. ISSN 2289-151X

Aziz, Nurulnadwan and A. M., Ariffin and Sarif, Siti Mahfuzah (2015) Integrating multimedia learning theory in assistive courseware for low vision learners. Jurnal Teknologi, 78 (2-2). pp. 49-56. ISSN 0127-9696

Aziz, Nurulnadwan and Abdul Mutalib, Ariffin and Sarif, Siti Mahfuzah (2015) Expert review on conceptual design model of assistive courseware for low vision (AC4LV) learners. International Journal of Conceptions on Management and Social Sciences, 3 (2). pp. 35-39. ISSN 2357–2787

Azman, Farah Nadia and Zaibon, Syamsul Bahrin and Shiratuddin, Norshuhada (2015) Digital storytelling tool for education: An analysis of comic authoring environments. In: Advances in Visual Informatics. Springer International Publishing, Switzerland, pp. 347-355. ISBN 978-3-319-25938-3

Azman, Farah Nadia and Zaibon, Syamsul Bahrin and Shiratuddin, Norshuhada (2015) Pembangunan komik pendidikan sebagai solusi kepada stigma sosial pembaca malaysia: isu, elemen dan implikasi. International Journal of Creative Future and Heritage, 3 (2). pp. 85-98. ISSN 22894527

Bahrin, Abdul Syafiq and Abu Bakar, Juliana Aida and Yaakub, Abdul Razak (2015) Consolidated model of visual aesthetics attributes for sense-based user experience. Jurnal Teknologi, 77 (29). pp. 35-40. ISSN 0127-9696

Berita, Harian (2015) UUM lancar Berita TV HEP. (19 February 2015). in Berita Harian, p. v2-v2.

Chandini Pendit, Ulka and Zaibon, Syamsul Bahrin and Abu Bakar, Juliana Aida (2015) Conceptual model of mobile augmented reality for cultural heritage site towards enjoyable informal learning aspect. Jurnal Teknologi, 77 (29). pp. 123-129. ISSN 0127-9696

Che Mat, Ruzinoor and Mohamed Shariff, Abdul Rashid and Zulkifli, Abdul Nasir and Mohd Rahim, Mohd Shafry and Mahayudin, Mohd Hafiz (2015) Web based 3D terrain visualization using game engine. In: 5th International Conference on Computing and Informatics (ICOCI) 2015, 11-13 August 2015, Istanbul, Turkey.

Che Mat, Ruzinoor and Zulkifli, Abdul Nasir and Nordin, Norani and Mohd Yusof, Shahrul Azmi (2015) Online 3D oil palm plantation management based on game engine: A conceptual idea. Jurnal Teknologi, 78 (2-2). pp. 109-113. ISSN 0127-9696

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2015) Conceptual design model of interactive television advertising: Towards influencing impulse purchase tendency. ARPN Journal of Engineering and Applied Sciences, 10 (3). pp. 1427-1437. ISSN 1819-6608

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah (2015) Conceptualising impulse purchase elements for iTV advertising. International Journal of Innovation, Management and Technology, 6 (1). pp. 1-7. ISSN 2010-0248

Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah and Abd Muin, Mohd Adib (2015) Conceptual design model of interactive television advertising: experts reviews on impulse purchase tendency. International Journal of Conceptions on Management and Social Sciences, 3 (2). pp. 40-45. ISSN 2357–2787

Dolhalit, Mohamad Lutfi and Abdul Salam, Sobihatun Nur and Abdul Mutalib, Ariffin (2015) Persuasive technology: A systematic review on the role of computers in awareness study. Jurnal Teknologi, 77 (29). pp. 21-25. ISSN 0127-9696

Fernando, Yudi and Ng, Hooi Huang and Walters, Timothy (2015) Regulatory incentives as a moderator of determinants for the adoption of Malaysian food safety system. British Food Journal, 117 (4). pp. 1336-1353. ISSN 0007-070X

Gopalan, Valarmathie and Zulkifli, Abdul Nasir and Faisal Mohamed, Nur Fadziana and Alwi, Asmidah and Che Mat, Ruzinoor and Abu Bakar, Juliana Aida and Saidin, Aeni Zuhana (2015) Evaluation of e-star: An enhanced science textbook using augmented reality among lower secondary school student. Jurnal Teknologi, 77 (29). pp. 55-61. ISSN 0127-9696

Gopalan, Valarmathie and Zulkifli, Abdul Nasir and Faisal Mohamed, Nur Fadziana and Alwi, Asmidah and Che Mat, Ruzinoor and Abu Bakar, Juliana Aida and Saidin, Aeni Zuhana (2015) A conceptual model for the development of enhanced science textbook using augmented reality. In: 1st International Conference on Educational Studies (ICES-2015), 03 - 04 June 2015, Pulai Spring Resort, Johor Bharu, Malaysia. (Unpublished)

Hamzah, Hammuzamer Irwan and Low, Tan Jung and Abdul Mutalib, Ariffin (2015) Prevention of digital music file duplication. ARPN Journal of Engineering and Applied Sciences, 10 (2). pp. 427-435. ISSN 1819-6608

Harun, Harryizman and Jamaludin, Zulikha (2015) Structural-semantic analysis: A method toward a classification of Malaysian folktale. In: Islamic perspectives relating to business, arts, culture and communication. Springer, Singapore, pp. 127-135. ISBN 978-981-287-428-3

Harun, Nor Hazlyna and Abdul Nasir, Aimi Salihah and Mashor, Mohd Yusoff and Hassan, Rosline (2015) Unsupervised segmentation technique for acute leukemia cells using clustering algorithms. International Journal of Computer, Control, Quantum and Information Engineering, 9 (1). pp. 253-259.

Hasan, Md Rajib and Siraj, Fadzilah and Sainin, Mohd Shamrie (2015) Improving ensemble decision tree performance using Adaboost and Bagging. In: 2nd Innovation and Analytics Conference & Exhibition (IACE 2015), 29 September –1 October 2015, TH Hotel, Alor Setar, Kedah, Malaysia.

Hassan, Shahizan and Shiratuddin, Norshuhada and Ab Salam, Sobihatun Nur (2015) Social media as persuasive technology for business in Malaysia. International Journal of E-Business Research, 11 (2). ISSN 1548-1131

Ibrahim, Nurulhuda and Kok, Wai Wong and Shiratuddin, Mohd Fairuz (2015) Persuasive impact of online media: investigating the influence of visual persuasion. In: 2015 Asia Pacific Conference on Multimedia and Broadcasting, 23-25 April 2015, Kuta, Indonesia.

Ibrahim, Nurulhuda and Shiratuddin, Mohd Fairuz and Kok, Wai Wong (2015) Instruments for measuring the influence of visual persuasion: validity and reliability tests. European Journal of Social Sciences Education and Research, 4 (1). pp. 4-1. ISSN 2411-9563

Ismail, Awan and Ismail, Rizalawati and Aripin, Norizah and Yusof, Norhafezah (2015) Journalism education in Malaysia: Dancing with UNESCO’S model curicula. International Journal of Science Commerce and Humanities, 3 (3). pp. 1-12. ISSN 2052-6164

Ismail, Awan and Ismail, Rizalawati and Aripin, Norizah and Yusof, Norhafezah (2015) Journalism education in Malaysia: dancing with UNESCO'S model curricula. International Journal of Science Commerce and Humanities, 3 (3). pp. 1-12. ISSN 2052-6164

Ismail, Awan and Ismail, Rizalawati and Aripin, Norizah and Yusof, Norhafezah (2015) Journalism education in Malaysia: dancing with UNESCO's model curricula. In: 2nd International Conference On Education And Social Sciences (INTCESS15), 2- 4 February 2015, Istanbul, Turkey.

Ismail, Salina and Shaari, Muhammad Shakirin (2015) Fostering creativity in the Islamic world: towards an effective Islamic creative industry. International Quarterly Journal for Arts, 5 (16). pp. 111-119. ISSN 2320 – 6659

Jamal, Jamilah and Abu Bakar, Hassan (2015) The mediating role of charismatic leadership communication in a crisis: a Malaysian example. International Journal of Business Communication, 54 (4). pp. 1-25. ISSN 2329-4884

Kadiri, Kehinde Kadijat and Ahmad, Mohd Khairie and Mustaffa, Che Su (2015) Factors associated with the adoption of sexual abstinence and contraception among moshood abiola polytechnic students in Abeokuta, Nigeria. In: Islamic perspectives relating to business, arts, culture and communication. Springer, Singapore, pp. 79-89. ISBN 978-981-287-428-3

Kadiri, Kehinde Kadijat and Ahmad, Mohd Khairie and Mustaffa, Che Su (2015) Young people’s perception of HIV/AIDS campaign in South-West Nigeria. Jurnal Pengajian Media Malaysia, JPMM (Malaysian Journal of Media Studies, MJMS), 17 (2). pp. 26-41. ISSN 1511-2284

Kamaruddin, Azlina (2015) Komunikasi dan seni pemujukan. Universiti Utara Malaysia Press, Sintok. ISBN 978-967-0876-12-2

Mohammed, Rosli (2015) The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme. Journal of Islamic Research, 9 (2). pp. 88-125. ISSN 1901-9580

Mohd Rashid, Sabrina and Ghose, Kamal and Cohen, David A. (2015) Brand identity: Be original, be creative. Indian Journal of Arts, 5 (16). pp. 128-136. ISSN 2320 – 6659

Mousa, Ayad Hameed and Shiratuddin, Norshuhada and Abu Bakar, Muhamad Shahbani (2015) Process oriented data virtualization design model for business processes evaluation (PODVDM) research in progress. Jurnal Teknologi, 72 (4). pp. 121-125. ISSN 0127-9696

Mustaffa, Che Su and Asyiek, Fauziah (2015) Conceptualizing framework for women empowerment in Indonesia: Integrating the role of media, interpersonal communication, cosmopolite, extension agent and culture as predictors variables. Asian Social Science, 11 (16). pp. 225-239. ISSN 1911-2017

Mustaffa, Che Su and Marzuki, Najib Ahmad and Khalid, Mohamad Sukeri and Ariffin, Mohd Taib and Mohd Salleh, Nurul Aina and Zakaria, Nurlela and Shafai, Syazwani and Shuhaimi, Amarul Waqi (2015) Development of instrument to measure impression management among flood victims. Advanced Science Letters, 21 (5). pp. 1394-1397. ISSN 1936-6612

Omar, Nuredayu (2015) The importance of organisational culture towards direct sellers’ communication competencies. Advanced Science Letters, 21 (5). pp. 1448-1451. ISSN 1936-6612

Othman, Azliza and Wan Yahaya, Wan Ahmad Jaafar (2015) Multimedia design principle in developing multimedia learning application (MMLA) to increase children awareness of child sexual abuse. Jurnal Teknologi, 75:3. pp. 7-12. ISSN 0127-9696

Othman, Azliza and Wan Yahaya, Wan Ahmad Jaafar and Muniandy, Balakrisnan (2015) Integration of persuasive multimedia in designing learning application for child sexual abuse. Jurnal Teknologi, 77 (29). pp. 97-101. ISSN 0127-9696

Pendit, Ulka Chandini and Zaibon, Syamsul Bahrin and Abu Bakar, Juliana Aida (2015) Digital interpretive media usage in cultural heritage sites at Yogyakarta. Jurnal Teknologi, 75 (4). pp. 71-77. ISSN 21803722

Rasaq, Adisa M. and Mohammed, Rosli and Ahmad, Mohd Khairie (2015) News framing and ethnic conflicts vulnerability in multiethnic societies. Mediterranean Journal of Social Sciences, 6 (6 S). pp. 496-505. ISSN 20399340

Ruangnapakul, Napat and Yusof, Norhafezah and Abdul Hamid, Norsiah (2015) Violence against woman in selected Thai films: A perspective. Indian Journal of Arts, 5 (16). pp. 120-127. ISSN 2320–6659

Saad, Mohd Nizam and Muda, Zurina and Sahari, Noraidah and Abd Hamid, Hamzaini (2015) Multiclass classification for chest x-ray images based on lesion location in lung zones. In: 5th International Conference on Computing and Informatics (ICOCI) 2015, 11-13 August 2015, Istanbul, Turkey.

Saidin, Aeni Zuhana and Shaari, Nassiriah and Alwi, Asmidah (2015) Assisting design ideas: PToolkit, a pilot study. Jurnal Teknologi, 77 (29). pp. 117-122. ISSN 2180-3722

Saidon, Mohd Kasri (2015) Usaha pertanian dan perkembangan pendidikan moden di Delta Persawahan Kubang Pasu Barat, Kedah, Malaysia. In: Seminar Internasional Pendidikan Global III, 25-26 Mei 2015, Auditorium UNES – AAI Padang Indonesia.

Saleeman, I. G. and M. Budiman, Adrian and Ahmad, Mohd Khairie (2015) Comparative study of media usage in news consumption: A qualitative approach. African Journal of Computing & ICTs, 8 (1). pp. 143-154. ISSN 2006-1781​

Saleeman, Ibrahim G. and M. Budiman, Adrian and Ahmad, Mohd Khairie (2015) Uses and gratifications of news among ethnic groups in Nigeria. Mediterranean Journal of Social Sciences, 6 (3 S1). pp. 178-186. ISSN 2039-9340

Sarif, Siti Mahfuzah and Ibrahim, Norfiza and Shiratuddin, Norshuhada (2015) Measuring perceived helpfulness of computerized decision aid for youth. Jurnal Teknologi, 77 (29). pp. 77-83. ISSN 0127-9696

Sarkowi, Azizah and Ishak, Mohd Sobhi (2015) Penilaian program praktikum terhadap peningkatan kualiti guru pra perkhidmatan: Analisis berdasarkan latent growth curve modelling. Journal of Techno-Social, 6 (1). pp. 57-64. ISSN 2229-8940

Shaari, Nassiriah and Saidin, Aeni Zuhana and Alwi, Asmidah (2015) Children road safety awareness: Design and development of a road safety application. Jurnal Teknologi, 77 (29). pp. 111-116. ISSN 21803722

Sipon, Sapora and Sakdan, Mohd Fo'ad and Mustaffa, Che Su and Ahmad Marzuki, Najib and Khalid, Mohamad Sukeri and Ariffin, Mohd Taib and Nik Nazli, Nik Nadian Nisa and Abdullah, Salhah (2015) Spirituality among flood victims: A comparison between two states. Procedia - Social and Behavioral Sciences, 185. pp. 357-360. ISSN 1877-0428

Sipon, Sapora and Sakdan, Mohd Fo'ad and Mustaffa, Che Su and Marzuki, Najib Ahmad and Khalid, Mohamad Sukeri and Ariffin, Mohd Taib and Nik Nazli, Nik Nadian Nisa (2015) Spirituality and social support in flood victims. Procedia - Social and Behavioral Sciences, 185. pp. 361-364. ISSN 18770428

Yusoff, Mohd Fitri and Zulkifli, Abdul Nasir and Faisal Mohamed, Nur Fadziana (2015) The model of persuasive Hajj learning environment. Jurnal Teknologi, 77 (5). pp. 141-147. ISSN 0127-9696

Zaibon, Syamsul Bahrin and Pendit, Ulka Chandini and Abu Bakar, Juliana Aida (2015) User requirements on mobile AR for cultural heritage site towards enjoyable informal learning. In: 2015 Asia Pacific Conference on Multimedia and Broadcasting (APMediaCast), 23-25 April 2015, Bali, Indonesia.

Zainal Abidin, Ahmad Hisham and Hong, Xie and Kok, Wai Wong (2015) An investigation into accessible Web navigation for the blind people. ARPN Journal of Engineering and Applied Sciences, 10 (2). pp. 407-414. ISSN 1819-6608

Zulkifli, Abdul Nasir and Ahmad, Mazida and Abu Bakar, Juliana Aida and Che Mat, Ruzinoor (2015) Examining the influence of interactive persuasive learning among elderly. ARPN Journal of Engineering and Applied Sciences, 10 (3). pp. 1145-1153. ISSN 1819-6608

Zulkifli, Abdul Nasir and Ahmad, Mazida and Abu Bakar, Juliana Aida and Che Mat, Ruzinoor and Mohamed Noor, Nurtihah (2015) Interactive persuasive learning for the elderly: A conceptual model. In: 1st International Conference on Educational Studies (ICES-2015), 03 - 04 June 2015, Pulai Spring Resort, Johor Bharu, Malaysia.