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Abid, Muhammad Farrukh and Siddique, Junaid and Gulzar, Amir and Dar, Imran Bashir and Mazhar, Muhammad and Nadeem, Muhammad Umar (2024) The Role of Web Store Stimuli on Customers' Impulse Buying Behaviour Through Brand Perception. International Journal of Management Studies (IJMS), 31 (2). pp. 431-468. ISSN 2180-2467