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Shamsudin, Mohd Farid and Mohd Noor, Nor Azila and Abu Hassim, Affendy and Hussain, Hafezali Iqbal and Salem, Milad Abdelnabi and Hasim, Muhammad Asyraf (2015) Factors lead to customer loyalty in prepaid mobile services. Caspian Journal of Applied Sciences Research, 4 (10). ISSN 2251-9114

Abu Hassim, Affendy and Abdul Talib, Asmat Nizam and Abu Bakar, Abdul Rahim (2011) The effects of entrepreneurial orientation on firm organisational innovation and market orientation towards firm business performance. In: 2011 International Conference on Sociality and Economics Development (ICSEP 2011), 4th to 5th June 2011, Kuala Lumpur.

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