Alekam, Jamal Mohammed Esmail and Adam, Mohamad Zainol Abidin (2014) Buying local brands: factors influencing consumers actual purchase behavior. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Adam, Mohamad Zainol Abidin (2004) Dasar pertanian negara ke-3: Pemangkin pembangunan komuniti peladang, penternak dan nelayan. In: Pembangunan komuniti dasar, konsep, strategi, dan isu di Malaysia. Penerbit Universiti Utara Malaysia, Sintok, pp. 13-27. ISBN 9832870433

Perumal, Selvan and Mohd Noor, Nor Azila and Othman, Abdul Rahim and Adam, Mohamad Zainol Abidin and Ramachandram, Rajoo (2012) Dealer-supplier relationship satisfaction: Antecedent factors and its impact on trust and commitment. Project Report. Universiti Utara Malaysia. (Unpublished)

Yusr, Maha Mohammed and Adam, Mohamad Zainol Abidin and Azzeni, Dayang Nor Saina and Wan Abaid, Wan Mohd Azwan (2018) Do not panic! enhancing service recovery of nursing services. Management Issues in Healthcare System, 4. pp. 29-41. ISSN 2476-6771

Segumpun, Reynaldo G. and Adam, Mohamad Zainol Abidin (2004) Learning about learning styles: Pedagogical, curricular, and managerial implications. In: ASEAN Symposium on Educational Management and Leadership (ASEMAL4), 13 - 15 Disember 2004, Grand Plaza Parkroyal, Penang. (Unpublished)

Adam, Mohamad Zainol Abidin and Nik Mat, Nik Kamariah (2006) Salient beliefs and intention to shop online. In: International Conference on E-Commerce (ICoEC) 2006, 19th-20th September, 2006, Penang, Malaysia.

Goh, Chin Wei and Adam, Mohamad Zainol Abidin and Hoe, Chee Hee (2014) To share or not? Factors influencing word of mouth communication. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Ang, Chooi Leng and Segumpan, Reynaldo G. and Adam, Mohamad Zainol Abidin and Mohd Shaharanee, Izwan Nizal (2007) A data mining approach to profiling of MBA students. Project Report. Universiti Utara Malaysia. (Unpublished)

Chuah, Chin Wei and Adam, Mohamad Zainol Abidin and Hoe, Chee Hee (2011) The effect of personal and professional cultural values towards the marketing ethics of academicians. Jurnal Riset Manajemen Sains Indonesia, 2 (1). pp. 58-72. ISSN 2301-8313