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Ahmad, Roslizawati (2017) Fatal brand crisis: can bolstering strategy rebuild the tarnished reputation? Journal of Technology Management & Business, 4 (2). pp. 1-14. ISSN 2289-7224
Ahmad, Roslizawati (2017) Fatal brand crisis: can bolstering strategy rebuild the tarnished reputation? Journal of Technology Management & Business, 4 (2). pp. 1-14. ISSN 2289-7224