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Nik Mat, Nik Kamariah and Abd Ghani, Noor Hasmini and Al-Ekam, Jamal Mohammed Esmail (2015) The direct drivers of ethnocentric consumer, intention and actual purchasing behavior in Malaysia. International Journal of Social, Behavioral, Educational, Economic and Management Engineering, 9 (4). pp. 1086-1091. (Unpublished)

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