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Alekam, Jamal Mohammed Esmail and Al Anazi, Amer Ahmad and Nik Mat, Nik Kamariah (2013) Key drivers in enhancing actual purchase of local brand in Saudi Arabia: Intention, patriotism, trust, family and government support. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

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