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Rehman, Hafiz Mudassir and Amin, Aamir and Rehman, Mobashar and Nematova, Gulshan and Shamim, Amjad and Hossain, Md Billal (2023) Transforming Strategies in The Digital Era: The Role of social media In Customer Value Analysis and Crisis Management for Tourism Firms. International Journal of Management Studies (IJMS), 30 (2). pp. 373-396. ISSN 2232-1608