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Aymerich-Franch, Laura (2014) The effect of incentive type and sex on attitudes towards interactive television advertising. Procedia - Social and Behavioral Sciences, 155. pp. 490-495. ISSN 1877-0428
Aymerich-Franch, Laura (2014) The effect of incentive type and sex on attitudes towards interactive television advertising. Procedia - Social and Behavioral Sciences, 155. pp. 490-495. ISSN 1877-0428