Ayoup, Hazeline and Omar, Normah and Abdul Rahman, Ibrahim Kamal (2016) Balanced scorecard and strategic alignment: A Malaysian case. International Journal of Economics and Financial Issues, 6 (S24). pp. 85-95. ISSN 2146-4138

Ayoup, Hazeline and Yahya, Noor Azlin and Mamat, Mohd Parid (2018) Communicating Organizational Strategy to Employees Using the Balanced Scorecard (BSC): Case Study of a Malaysian Company. Journal of Business Management and Accounting (JBMA), 8 (2). pp. 79-97. ISSN 2231-9298 (e2636-9249)

Ayoup, Hazeline (2012) Does balanced scorecard improve strategy communication? Qualitative evidence. In: First Qualitative Research Conference 2012, 4th to 7th November 2012, Kuala Lumpur, Malaysia. (Unpublished)

Ayoup, Hazeline and Hj Azid@ Aziz, Nurulwahida and Raja Mohd Ali, Raja Haslinda and Abdullah, Zaimah and Rosli, Khairina (2021) Enhancing High School Accounting Students Learning Experience: Designing a Smart Accounting Interactive Module (S/O 14578). Technical Report. UUM. (Submitted)

Salleh, Danilah and Ayoup, Hazeline (2017) Improving critical thinking skills among accounting students through coaching approach. In: International Conference on the Scholarship of Teaching and Learning (ICSoTL 2017), 4 - 5 April 2017, UUM EDC Hotels & Resorts, Sintok, Kedah, Malaysia.

Abas, Zakaria and Abdullah, Zaimah and Saad, Ram Al Jaffri and Md Hussain, Md Hairi and Abd Wahab, Muhammad Syahir and Tan, Chee Yu and Shaari, Hasnah and Sawandi, Norfaiezah and Ayoup, Hazeline (2006) Introduction to managerial accounting 1: Learning strategies to improve student performance. Prentice Hall, Petaling Jaya, Selangor. ISBN 983-3655-37-8

Ayoup, Hazeline and Yusof, Rohana @ Norliza (2013) Knots group cafe - coping with management practices. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Ayoup, Hazeline and Omar, Normah and Abdul Rahman, Ibrahim Kamal (2015) Managing strategic alignment using the balanced scorecard: A Malaysian company’s experience. In: International Conference on Accounting Studies (ICAS) 2015, Aug 17-20, 2015, Thistle Johor Bahru Hotel, Johor, MALAYSIA.

Ayoup, Hazeline and Hamdan, Mohd Diah and Marimuthu, Munusamy (2004) Mission statement crafted by the National Annual Corporate Report Awards (NACRA) winners. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Jamaludin, Noor Asma and Ayoup, Hazeline and Che Pak, Nur Azliani Haniza (2021) Modelling Rural Waste Management Using Community Participative Approach (S/O 12935). Project Report. UUM. (Submitted)

Ayoup, Hazeline (2009) Observational assessment of the balanced scorecard strategic alignment process: A study of a utility company. In: 5th International Management Accounting Conference (IMAC), 19 - 21 October, 2009, Kuala Lumpur, Malaysia. (Unpublished)

Che Pak, Nur Azliani Haniza and Ayoup, Hazeline and Jamaluddin, Noor Asma and Abu Bakar, Fathiyyah (2018) Program tranformasi luar bandar: Pendidikan dan pelaksanaan amalan kitar semula di Kampung Jeruju Kedah. In: Seminar Kebangsaan Transformasi Sosio-Ekonomi Wilayah Utara (NCER) Ke- 3, 02 -03 Ogos 2018, Hotel Casuarina@Meru, Ipoh, Perak Darul Ridzuan..

Yusoff, Mohd Nazaruddin and Yusof, Rohana and Talib, Azlizan and Ayoup, Hazeline and Ahmad, Za'im and Abdul Rahman, Mohd Nizho (2018) Projek rekabentuk lestari: Pemasangan sistem penuaian air hujan di kawasan luar bandar. In: Seminar Kebangsaan Transformasi Sosio-Ekonomi Wilayah Utara ke-3, 02 -03 Ogos 2018, Hotel Casuarina@Meru, Ipoh, Perak Darul Ridzuan..

Saad @ Ismail, Samihah and Mohd Ariff, Arifatul Husna and Jamaludin, Noor Asma and Ayoup, Hazeline (2022) Pulangan Sosial Atas Pelaburan: Kajian Impak Agihan Zakat Bagi Skim Bantuan Perniagaan Di Negeri Kedah. Project Report. UUM. (Submitted)

Hashim, Norashidah and Yusof, Rohana and Abdullah, Norehan and Ayoup, Hazeline (2018) Rural single mothers entrepreneurship program (RuSMEP). In: Seminar Kebangsaan Transformasi Sosio-Ekonomi Wilayah Utara Ke-3, 02 -03 Ogos 2018, Hotel Casuarina@Meru, Ipoh, Perak Darul Ridzuan.

Ayoup, Hazeline and Omar, Normah and Abdul Rahman, Ibrahim Kamal (2010) Strategy maps as a communication tool in balanced scorecard implementation: Study of a Malaysian utility company. In: International Conference on Science and Social Research (CSSR), 5-7 Dec. 2010, Kuala Lumpur, Malaysia.

Ayoup, Hazeline and Amran, Noor Afza and Md. Idris, Kamil (2005) The characteristics of Malaysian companies' mission statement and its relationship with financial performance. Project Report. Universiti Utara Malaysia. (Unpublished)

Ayoup, Hazeline and Amran, Noor Afza and Md. Idris, Kamil (2004) The characteristics of Malaysian companies' mission statement and its relationship with financial performance. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Ayoup, Hazeline and Amran, Noor Afza and Md. Idris, Kamil (2005) The characteristics of Malaysian companies' mission statement and its relationship with financial performance. In: International Conference on Governance Accountability & Taxation, 05-06 September 2005, Crown Princess Hotel, Kuala Lumpur. (Unpublished)

Ibrahim, Idawati and Ayoup, Hazeline and Che Ahmad, Ayoib (2004) A survey on timeliness of quarterly reports by Malaysian listed companies. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)