Dolhalit, Mohamad Lutfi and Ab Salam, Sobihatun Nur and Abdul Mutalib, Ariffin and Bahri, Muhamad Saiful (2016) Critical analysis in proposing persuasive multimedia model of truancy awareness (PMTA). In: Knowledge Management International Conference (KMICe) 2016, 29 – 30 August 2016, Chiang Mai, Thailand.