Varghese, Sona and Balasubramanian, Arumugam (2017) Carl Jung’s archetypes in Malayalam film: a case study on the film ‘Urumi’. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Ramdas, Deepthi and Balasubramanian, Arumugam (2014) Health awareness and youth: A study on the impact of visual and caption in the cigarette packets on youth. Procedia - Social and Behavioral Sciences, 155. pp. 260-264. ISSN 1877-0428

Das, Dinu and Balasubramanian, Arumugam (2017) The practice of traditional rituals in Naga Aradhana (snake worship): a case study on Aadimoolam Vetticode Sree Nagarajaswami Temple in Kerala, India. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.