Mohamad, Bahtiar and Ismail, Ahmed Rageh and Bidin, Rosmiza (2017) Corporate identity management and employee brand support: enhancing marketisation in higher education sector. Jurnal Komunikasi Malaysian Journal of Communication, 33 (3). pp. 178-195. ISSN 2289-1528

Mohamad, Bahtiar and Abu Bakar, Hassan and Ismail, Ahmed Rageh and Halim, Haslina and Bidin, Rosmiza (2016) Corporate identity management in Malaysian higher education sector: developing a conceptual model. International Review of Management and Marketing, 6 (S7). pp. 175-180. ISSN 2146-4405

Abu Bakar, Mohd Syuhaidi and Bolong, Jusang and Bidin, Rosmiza and Mailin, Bebbra (2014) Factors of gratification contributing in continuance intention to watch movies on YouTube. Procedia - Social and Behavioral Sciences, 155. pp. 9-13. ISSN 1877-0428

Bidin, Rosmiza and Muhaimi, Aida and Bolong, Jusang (2014) Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia. Procedia - Social and Behavioral Sciences, 155. pp. 326-330. ISSN 1877-0428