Abdul Talib, Asmat Nizam and Japeri, Nadia (2020) Brand consciousness and brand loyalty: A study on foreign brand beauty and skin care products. In: Economic, Educational, and Touristic Development in Asia. IGI Global, pp. 106-126. ISBN 9781799822394

Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2014) Conspicuous consumption behavior: Cultural dimensions, implications, and future research. In: Transcultural Marketing for Incremental and Radical Innovation. IGI Global, pp. 66-77. ISBN 9781466647497

Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2016) Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture. In: Neuroeconomics and the Decision-Making Process. IGI Global, pp. 287-297. ISBN 9781466699892

Zakaria, Norhayati and Al Safi, Ghadeer and Williams, Nigel (2013) Promoting global virtual teams across the globe: Cross-cultural challenges and synergies. In: Cultural and Technological Influences on Global Business. IGI Global, pp. 165-174. ISBN 9781466639669

Abdul Talib, Asmat Nizam and Alanazi, Turki Abdullah and Ashari, Hasbullah and Mohd Zamani, Siti Norhasmaedayu (2020) Re-examining the relationship between team work quality and speed of new product development:A test of mediation model. In: Theoretical and Applied Mathematics in International Business. IGI Global, pp. 21-39. ISBN 9781522584582