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Goh, Chin Wei and Adam, Mohamad Zainol Abidin and Hoe, Chee Hee (2014) To share or not? Factors influencing word of mouth communication. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.