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Hanaysha, Jalal Rajeh and Abdullah, Haim Hilman and Abu Bakar, Zahari and Lee, Khai Loon (2019) Determinants of customers' perceived value in the fast food industry for global brands in Malaysia. In: Dynamic Perspectives on Globalization and Sustainable Business in Asia. IGI Global, pp. 225-244.

Loon, Lee Khai and Mohamed Udin, Zulkifli and Hassan, Mohamad Ghozali and Abu Bakar, Zahari and Hanaysha, Jalal Rajeh (2017) The Power of Organizational Innovativeness in Shaping Supply Chain Operational Performance. Advanced Science Letters, 23 (9). pp. 8579-8585. ISSN 1936-6612

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