Md Isa, Filzah and Othman, Siti Norezam and Hoe, Chee Hee and Hussin, Zolkafli and Mohd Harif, Mohd Amy Azhar and Mohd Jani, Mohd Yusop (2012) Critical success factors in franchise business: A cross analysis among Muslim and non Muslim franchisors in Malaysia. Asian Journal of Business and Management Sciences, 1 (10). pp. 76-87. ISSN 2047-2528

Hoe, Chee Hee (2013) Entrepreneurial development via franchising: Some Malaysian case studies. In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.

Ooi, Yeng Keat and Hoe, Chee Hee and Ahmad, Shuhymee and Hashim, Norashidah (2014) Entrepreneurial factors that contribute to a business start-up among Malaysian community college students. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Harif, Mohd Amy Azhar and Hoe, Chee Hee and Chin, Othman (2013) Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience. In: Economics and Management of Networks Conference (EMNet 2013), November 21-23, 2013, Robinson Hotel and University Ibn Zohr Agadir, Morocco. (Unpublished)

Bhatti, Muhammad Awais and Sundram, Veera Pandiyan Kaliani and Hoe, Chee Hee (2012) Expatriate job performance and adjustment: Role of individual and organizational factors. Journal of Business & Management, 1 (1). pp. 29-39. ISSN 2291 - 1995

Mohd Harif, Mohd Amy Azhar and Osman, Harizal and Hoe, Chee Hee (2010) Financial management practices: An in-depth study among the CEO of Small and Medium Enterprise (SMEs). International Review of Business Research Papers, 6 (6). pp. 13-35. ISSN 1837-5685

Mohd Harif, Mohd Amy Azhar and Hoe, Chee Hee and Mahad Noor, Norsyema Hani (2011) Franchisee failures in Malaysia: Contribution of financial and non-financial factors. In: World Business and Social Science Research Conference , 27-28 October 2011 , Flamingo Hotel Las Vegas, USA .

Cheng, Wei Hin and Md Isa, Filzah and Hoe, Chee Hee (2011) Globalization and application of strategic management model and theories to entrepreneurs in a turbulent economy. Chinese Business Review, 10 (06). pp. 429-437. ISSN 15371506

Ooi, Yeng Keat and Ahmad, Syuhymee and Hoe, Chee Hee and Hashim, Norashidah (2014) Inclination towards entrepreneurship among community college students in Malaysia. Project Report. Universiti Utara Malaysia, Sintok. (Unpublished)

Md Isa, Filzah and Cheng, Wei Hin and Hashim, Norashidah and Abdullah, Haim Hilman and Mohd Yunus, Jasmani and Hoe, Chee Hee (2011) Kajian pembangunan kerangka model usahawan wanita. Project Report. Universiti Utara Malaysia.

Hoe, Chee Hee and Md Isa, Filzah and Jaganathan, Mathivannan and Mohd Yunus, Jasmani (2016) Relationship between PLKN programme and entrepreneurial personality among youths in Malaysia. International Journal of Organizational & Business Exellence, 1 (1). pp. 1-11. ISSN 2504-8589

Hoe, Chee Hee and Zainudin, Nasruddin (2003) Sumbangan institusi kewangan kepada pembangunan perniagaan francais di Malaysia: Mitos atau realiti? Jelapang, 4 (1). pp. 53-70.

Goh, Chin Wei and Adam, Mohamad Zainol Abidin and Hoe, Chee Hee (2014) To share or not? Factors influencing word of mouth communication. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

Mohd Harif, Mohd Amy Azhar and Othman, Siti Norezam and Md Isa, Filzah and Din, Mohd Salleh and Hoe, Chee Hee and Hussein, Zulkifli (2010) The determinants factors of sucessful franchise business in Malaysia. In: Proceedings of Annual Hawaii International Business Research Conference, 27-28 September 2010, Honolulu, Hawaii. World Business Institute Australia ABN, Melbourne, pp. 1-12. ISBN 9780980455704

Chuah, Chin Wei and Adam, Mohamad Zainol Abidin and Hoe, Chee Hee (2011) The effect of personal and professional cultural values towards the marketing ethics of academicians. Jurnal Riset Manajemen Sains Indonesia, 2 (1). pp. 58-72. ISSN 2301-8313

Md Isa, Filzah and Hoe, Chee Hee and Othman, Siti Norezam and Din, Mohd Salleh and Mohd Harif, Mohd Amy Azhar and Hussin, Zolkafli and Md Jani, Mohamad Yusop (2012) The extent of marketing capability and market orientation in franchise business in Malaysia. International Journal of Business and Social Science, 3 (10). pp. 325-334. ISSN 2219-1933

Yap, Luen Her and Ahmad, Shuhymee and Hoe, Chee Hee (2019) The mediating role of innovation capability on ICT support, entrepreneurial orientation support and SMES' performances: a conceptual approach. Journal of Global Business and Social Entrepreneurship (GBSE), 5 (15). pp. 85-99. ISSN 2462-1714

Cheng, Wei Hin and Md Isa, Filzah and Hoe, Chee Hee (2012) A study of perception of international students on importance of country of origin and quality of Malaysian made cars. Project Report. Universiti Utara Malaysia. (Unpublished)

Cheng, Wei Hin and Md Isa, Filzah and Hoe, Chee Hee (2014) A study of perception of international students on quality of Malaysian cars. Malaysian Management Journal, 18. pp. 13-22. ISSN 0128-6226