Ilyas, Muhammad Awais and Shaari, Hasnizam and Alshuaibi, Ahmad Said Ibrahim (2018) Employer branding and its dimensions: a pilot study in higher educational institutions of Pakistan. International Business and Accounting Research Journal, 2 (2). pp. 103-110. ISSN 2549-0303

Ilyas, Muhammad Awais and Shaari, Hasnizam and Alshuaibi, Ahmad Said Ibrahim (2018) Transformation of the employees into brand advocates through employer branding. International Journal of Academic Research in Business and Social Science, 8 (6). pp. 361-370. ISSN 2222-6990