Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2017) Corak pembelian produk berasaskan herba di Malaysia. International Journal of Management Studies (IJMS), 24 (1). pp. 91-118. ISSN 0127-8983

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) Linking attitude to actual purchase of herbal product in Malaysia: The moderating role of perceived risk. Journal of Asian Business Strategy, 6 (2). pp. 22-30. ISSN 2225-4226

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2015) Moderating effect of perceived risk on the relationship between product safety and intention. Management Science Letters, 5 (2). pp. 205-212. ISSN 1923-9335

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) Moderating role of perceived benefit on the relationship between attitude and actual purchase. International Review of Management and Marketing, 6 (S7). pp. 17-21. ISSN 2146-4405

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2016) The actual purchase of herbal products in Malaysia: the moderating effect of perceived benefit. In: International Soft Science Conference 2016 (ISSC 2016), 11-13 April 2016, Adya Hotel, Langkawi Island, Kedah, MALAYSIA.

Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2015) The antecedents of herbal product actual purchase in Malaysia. Management Science Letters, 5. pp. 771-780. ISSN 1923-9335