Jabeen, Rubina and Ringim, Kabiru Jinjiri (2017) Concept and practices of human capital development in Pakistan: A conceptual approach. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.

Jabeen, Rubina and Mahmood, Rosli (2014) The Relationship between TQM, EO and Business Performance of SMEs: Mediating Role of Market Orientation. International Postgraduate Business Journal (IPBJ), 6 (SI). pp. 77-93. ISSN 2180-2416

Jabeen, Rubina and Shehu, Aliyu Mukhtar and Mahmood, Rosli and Mata, Bala Ado Kofar (2014) TQM and knowledge management impacts on SME performance. International Postgraduate Business Journal, 6 (2). pp. 23-43. ISSN 2180-2459

Jabeen, Rubina and Shehu, Aliyu Mukhtar and Mahmood, Rosli (2015) Total Quality Management Dimension and SME Performance: A Quantitative Approach. International Postgraduate Business Journal (IPBJ), 7 (1). pp. 21-35. ISSN 2180-2416

Jabeen, Rubina and Shehu, Aliyu Mukhtar and Mahmood, Rosli and Bambale, Abdu Ja’afaru (2015) Total quality management dimensions and SME performance: A quantitative approach. International Postgraduate Business Journal, 7 (1). pp. 21-35. ISSN 2180-2459

Jabeen, Rubina and Aliyu, Mukhtar Shehu and Mahmood, Rosli (2016) The moderating effect of external environment on the relationship between market orientation and business performance: a quantitative approach. International Postgraduate Business Journal, 8 (1). pp. 16-25. ISSN 2180-2459

Jabeen, Rubina and Mahmood, Rosli (2014) The relationship between TQM, EO and business performance of SMES: Mediating role of market orientation. International Postgraduate Business Journal, 6 (1). pp. 77-93. ISSN 2180-2459